With so many real estate agents having a hard time separating themselves from the herd and standing out, all of that unique selling proposition stuff, Daniel Berman of Pacific Century Realty in the San Francisco Bay Area has come up with a unique and rather odd method to promote himself.

He has claimed the title of a Vegetarian Broker.  We’re not sure if that would be a significant factor in choosing one’s agents, but it’s definitely catchy.  Even though we’re not vegetarian, we might just give him a try, out of curiosity: we mean, so what makes a vegetarian broker different from an omnivorous one, aside from his extra love for animals?  But maybe he’s just figure-conscious, right?  Let’s ask him and find out.  Before you know it, you’re already conversing with this veggie lover and has captured your attention, as well as your approval to make him your real estate agent.

Berman knows how to make buyers and sellers feel more comfortable with him.  Finding a common ground is the key to start a friendship; it just might apply to starting a real estate transaction, too.

What Berman did was only similar to what other real estate agents do—promoting oneself through the churches and organizations they belong to.  The only difference was Berman’s approach that comes from a different angle.

On SF Gate, you’ll read:

“Are you a vegetarian or vegan preparing to buy or sell a house? Are you dreading the thought of the contact you will be forced to have with real-estate agents, as part of the process (the same way most people dread upcoming encounters with used car salesmen)? You are not alone!”  broker Daniel Berman from Pacific Century Realty writes on his website.

Berman addresses the obvious question — what difference does it make to have a real-estate agent who is vegetarian as opposed to a meat eater — head on. “Simply stated, it’s a matter of shared values, an approach to life and a way of relating to others,”  he says. Adding: “If you’ve been a vegetarian (or vegan) for any length of time, you know what I mean.”

Hmm…  convincing?